Samsung

Envisioning the future of Samsung products powered by AI

Year: September 2021 - Present
Role : Experience Design, and Strategist
Recognition : Samsung Keynote at CES 2023, Unpacked January 2024, iF Design Award 2024, CES 2025
Designed context-aware, voice-first concepts for TV to deepen daily engagement, reducing friction, anticipating needs, and creating a sense of presence on the biggest screen at home
Designed the foundational experience for Galaxy’s AI editing suite. Explored a scalable design systems and conversational interactions for Galaxy Gallery, aligning patterns across browse, edit, and share.
Led design of interactions for Samsung's stylus with multimodal input. S Pens with AI provide enhanced value to users across productive and creative workflows.
Defined modality guidelines for core interactions on Samsung’s home companion robot, Ballie.